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Friday, 3 February 2012

Happiness and productivity

A Conservative Councillor friend agreeing with the Labour Shadow Chief Secretary to the Treasury, Rachel Reeves? What on earth has united them? Turns out it was an article in The Sun shouting about £8 million being spent on a national well-being survey: http://bit.ly/x5tBbo

It is easy to take cheap shots at the whole idea of measuring 'happiness' or 'well-being'. Anyone who is tempted to do so, though, may well be missing a trick. Far from being soft, dreamy stuff, it has something of hard-edged economic value to offer as this highly entertaining exposition demonstrates.




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