Tether your camel

An excellent example at a workshop I was running of why it is important to engage the right side of the brain as well as the left when trying to find innovative solutions. 

The task was to imagine it was 2020 and we had succeeded in reducing the number of people with diabetes who suffer sight loss. In 2011 people from the particular community we were thinking about, told us that they don't really understand prevention in relation to some health issues. 

The participants were asked to draw a picture to illustrate what would be happening to enable this success. One participant came up the Q'ranic verse 'Trust Allah but tether your camel' i.e. God needs us to take action as well. This provided the group with a great visual image.

That image and the text of the verse might well provide us with a prevention campaign that will engage people heart, mind, body and soul.