Something tells me that we won't be seeing News International being featured in the global inquiry 'Business as an Agent of World Benefit!This global appreciative inquiry is collecting stories of where business is both 'doing well' i.e. making a profit, and 'doing good', benefiting humankind. It is run by The Weatherhead School of Management, Case Western Reserve University in Cleveland, Ohio.
As part of my studies into positive business and society change there in 2009, I had to submit a case study to BAWB. I chose 'The Co-operative' trading group. The Co-operative Bank story is featured on the BAWB at:
In the early days of the inquiry, David Cooperrider, co-originator of appreciative inquiry, interviewed the management guru, Peter Drucker about BAWB. Cooperrider wrote:
'In the interview Drucker discussed how management needs to operate as a profession with a Hippocratic oath of “doing no harm” and how every social and global challenge of our day could be turned into business opportunity given the right mix of innovation, organizational competence, pragmatism, and business social entrepreneurship.'
'Do no harm' - News International might like to learn from the businesses featured at BAWB that you can make profits without resorting to dirty tactics and illegality.
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