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Monday, 18 July 2011

Social Innovation By Design

Illustration by Gracia Lam


I am using product design methodology in my work with clients to re-design public services. I was introduced to this way of working whilst studying Appreciative Inquiry in America. 

There was a great example of how design thinking can be used to transform delivery of services featured in The Telegraph Magazine on Saturday, 16th July.

It describes how a design team went into Southwark and listened carefully to what older people said they wanted and needed. They then designed a social network cum concierge service which is having a positive impact on the lives of older residents. People do not feel patronised or 'done good to'. They can be contributors and receivers.



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